Full of life and of a nonconformist fragrance, this interwar period perfectly defines the creation of new tastes in terms of dress style, makeup and how to spend time in society.
After the end of the First World War, Americans took the liberty of taking advantage of the Prohibition as much as possible. Illegal alcohol consumption, dawn-like parties, dangerous adventures on the dark streets, and the provocative dance of women on cabaret tables were all part of a new libertine behavior.
At the beginning of the 20’s, the period of glory of jazz is booming, and the free style of musical composition makes remarkable artists such as Willie “The Lion” Smith, Jelly Rol Morton, Louis Armstrong or Duke Ellington, who were the most vogue jazz singers of that period. The famous and beloved Charleston dance appears. A diverse and rhythmic dance that allowed ladies and girls to dance together, with a partner or alone, being considered a quite immoral and rather provocative dance for that time.
The 20s are undoubtedly a radical change of women over previous years. The redefinition of femininity is outlined by the new rights granted: the right to vote, the participation of women in the workforce and the confidence they have cultivated. Both their attitude and their clothing adopt a new style.
The absence of corsets, the introduction of modern bras, the shortening of the dresses under the knees, the short haircuts, the rebellious and nonconformist attitude of women arouse waves of criticism. The flapper style, by which women have come out of the patterns established by those times, remains the one that best characterizes the style and fashion of the 1920s. Fringed and furbelowed dresses, lace, beads, cloche hats, brooches, diamonds, leather gloves and red lips along with bob haircut capture and mark the fashion of this era.
The 20th era was a controversial historical moment in which everything has changed and will remain an important and remarkable victory in the development and free expression of women.